Next-Day delivery applies to orders placed before 10:30 AM | All orders placed after 10:30 AM will be delivered within 48 hours















Classic design. Refined ride.
PURE AIR⁴
Discover the Pure Air range — powerful, reliable and safe.
Shop Now ➜Limited Stock Available




Classic design. Refined ride.








New exclusive partnership
PURE X MCLAREN
Precision + performance beyond the race track.
World-class racing meets world-class riding.
Limited Stock Available


New exclusive partnership




PURE X MCLAREN
Precision + performance
beyond the race track.
World-class racing meets
world-class riding.
Limited Stock Available


Size matters
PURE FLEX
Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.
Shop Now ➜Limited Stock Available




Size matters




PURE FLEX
Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.
Shop Now ➜Only with Pure
Our scooters come with a selection of these premium features, depending on model:


Maximum
visibility
Dynamic handlebar
indicators ensure
signalling is clear
and visible.


Active Steering
Stabilisation
A helping hand on every corner.
Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.


Powerful
motors
Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.


Maximum
visibility
Dynamic handlebar indicators ensure
signalling is clear and visible.


Active Steering
Stabilisation
A helping hand on every corner.
Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.


Powerful
motors
Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.
Testimonials
"All good so far, am pleased with the product and it's performance, have joined the pure electric facebook page, and have read of some problems users have had."
Scott W.
"Unbelievable it’s so good its fast mclaren is the best love it very smooth fantastic."
Philip
"Great quality product, well made and fun to ride."
Jim
"Fantastic product , cannot fault quality, thrilled to bits with this item , are you doing another line of the yellow Senna product as we missed it the first time??"
Sally R.
"I am a massive McLaren fan! When I saw this collaboration, I had to get one. I just missed out on the Pure x McLaren Senna Special Edition, but was quick to snap up a Pure x McLaren Papaya! Best purchase EVER!"
Tony B.
"Very good product love it"
Derek B.
"Brilliant machine so well made Hopefully they will become legal, as it’s much safer than the rental scooters that are being used."
Clive C.















"The Advance Flex is the king of e-scooters!"
Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."
T3

"Pure Electric's new e-scooter will change how you [choose to] ride."
Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"
Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."
Expert Reviews
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Next Day Delivery
Order before 10:30am
Spread the Cost with Tabby
14 Day Money Back Guarantee
Free returns
12-Month Warranty
On all scooters