Don't just take our word for it.
The time has come
It’s a design that uses footpads at the level of the rear-wheel axle, on each side of the frame. Our stance lowers the centre of gravity and gives riders greater control and stability, while affording greater visibility and a feeling that makes you smile.
It’s fun. It’s solid. It’s right.
We make e-scooters. That’s it. Which is why we’re so good at it. We reckon they have the potential to change urban transport forever. Now that’s worth focusing on.
Small scooters. Big ideas. If we can shorten journey times and reduce traffic, that’s good for cities and the planet. But we’ll worry about that. All you have to do is enjoy your ride.
We set out to build the world's best electric scooter with the best handling, safest, most stable and fun to ride. Our Advance range has three design features that makes it best in class:-
Stand closer to the ground to improve stability and handling.
Stand further back from the front wheel to improve breaking.
Standing with feet shoulder width apart to increase stability and fun to ride
Looks different, and for good reason.
With the Pure Advance & Flex, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body. It makes riding all other scooters seem unstable and insecure in comparison.
Sometimes we don’t know how much something needs to change until someone changes it.
World class racing meets world class riding with the new Pure x McLaren collaboration. Finished in sleek Black to accentuate its class-leading design. Featuring the ultimate riding position, 31 mile range...
*Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.
